Bella is a storyteller who uses design as her vehicle. Controversy and innovation are hardwired into her DNA.

EPONYMOUS AND INSTANTLY RECOGNISABLE

Launching in 1990 in her words, London born Bella Freud’s eponymous and instantly recognisable label has come to signify an intellectual playfulness, recognised for its upmarket irreverence. Bella is a storyteller who uses design as her vehicle. Controversy and innovation are hardwired into her DNA: the artistic trailblasing of her father, the artist Lucian, the psychoanalytic pioneering of her great grandfather Sigmund, are subtly woven through her work.

AIRBOX, FULFILMENT PARTNER FOR E-COMMERCE & WHOLESALE BUSINESS

We are delighted to work alongside Bella Freud as their fulfilment partner for both e-commerce and wholesale orders, as well housing their customer service department under our roof providing a great, efficient customer experience, giving time for the staff to spend more time growing separate parts of the business!