In 2003, singer Pharrell Williams partnered with fashion designer and A Bathing Ape creator, Nigo, in Japan to create the streetwear clothing and accessory brand Billionaire Boys Club – famously made public in Williams’ 2003 Frontin’ music video.
The brand is known for its Spaceman logo, created to completely encompass the brand’s ethos, in that money was not a part of the inspiration contrary to what the name may suggest; in their words “Wealth is of the heart and mind, not the pocket’.
