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Born and raised in Birmingham, Jay chose to turn his passion for underground streetwear into a business. With a £200 start up, the first 30 tees were made. Fast forward to 2021, Hoodrich is one of the fastest growing streetwear brands in the world.


Hoodrich was founded in 2014 by Jay Williams & has grown from a bedroom, one-manned venture to an international operation. Taking direct inspiration from the UK’s urban scene, the brand has been spotted on the likes of Dizzee Rascal, Giggs and Birmingham’s own Mist and Jaykae.

We have been the fulfilment partner for Hoodrich since their first cut and sew collection and have supported their rapidly growing wholesale and e-commerce distribution. In 2020 we helped process over 1,000,000 units into JD and Footasylum where they have positioned themselves as the third highest selling brand in those stores.